Hello All! my blog post this week is going to be about IFTTT. IFTTT, short for “If This Then That”, is a unique web service that allows users to interconnect different web platforms together such as Dropbox, Weather, Facebook, Twitter, Evernote, etc. The connection between all these web applications is based on the conditional statement “If This Then That” which is called “Recipe” in IFTTT. Each statement or “Recipe” is consisted of two main parts, the first part is the “Trigger” and the second part is the “Action”.
For instance, an IFTTT conditional statement can be something like this; if I check in on Foursquare, then send a text message to my wife. In that example, checking in Foursquare is the trigger and sending the text message is the action. At the moment, IFTTT can create connections among 85 different web services a complete list of all them can be found here.
IFTTT platform in built upon a quite innovative idea that is web tool or service that is able to automate the Internet for your own needs. Many well-known organizations like Forbes, Wired and The New York Times have admired IFTTT and published lots of articles about it.
Let’s go through the main points that made IFTTT platform such a rich user experience.
1. IFTTT combine the best of web based application experience as well as exclusive experience for their mobile users by leveraging customized mobile apps. In addition, the mobile app let the users integrate tasks with native mobile apps like the iPhone Photos app.
2. IFTTT built their entire platform based on a simple and a powerful conditional statement, which is If This Then That. Additionally it featured a high degree of usability for the users.
3. IFTTT expanded their platform to interact with the physical world by integrating with a home automation device called Belkin WeMo. This step has introduced a whole new level of rich user experience. Users started to automate creative stuff with IFTTT like posting a Facebook status message anytime someone reaches for the cookie jar at home. Another example is turning on the lights when you check-in at home on Foursquare.
4. IFTTT let users to search on their platform for “Recipes” created by other users. This feature makes it quite easy for any new user to automate their tasks straight away. At the moment there are more than 100,000 ready “Recipes” to search and select from.
5. IFTTT delivers a quite deep and adaptive personalization experience, which matches different users needs. The numerous platforms connected with IFTTT makes it possible for users to automate tasks on their favorite platforms like Flickr, Dropbox or Google Glass.
Have you ever-used IFTTT? Share your user experience with us in the comments section below.